A supermarket giant is offering £2 fruit and vegetable boxes, full of produce that would otherwise have gone to waste.
The boxes will now be available in over 200 selected Sainsbury's supermarkets across the country, following a successful trial this January.
The ‘Taste Me, Don’t Waste Me’ boxes include a variety of surplus fresh fruit and vegetables that could have otherwise gone to waste.
The boxes are sold for a lower price to help ensure customers have access to affordable nutritious food, as the cost of living continues to rise.
Customers can find the boxes in the fresh produce aisles and all products included are carefully selected to ensure they are still fresh.
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The initiative is part of the retailer’s commitment to halve food waste across its value chain by 2030.
Last year, the supermarket chain also began removing ‘best before’ dates from over 100 product lines, including pears, onions, tomatoes and citrus fruits, with over 130 lines to follow, to help customers reduce food waste at home.
Richard Crampton, director of fresh food at Sainsbury’s, said, “It’s great to see that shoppers have been enjoying the ‘Taste Me, Don’t Waste Me’ boxes, which is why we’re really pleased to roll out the trial to over 200 supermarkets, helping even more people across the country.
"We believe that everyone deserves to eat well at an affordable price, and we hope this additional support will ensure that good quality food doesn’t go to waste.”
The step is the latest in a string of initiatives the retailer has launched to help customers access affordable fruit and vegetables. Currently, it is offering £2 top-up coupons as part of the government-funded NHS Healthy Start scheme, to help low-income families to buy fresh, frozen and tinned fruit and vegetables.
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