Clarkson’s Farm stars launch series 3 at Diddly Squat Farm

Jeremy Clarkson, Kaleb Cooper, Lisa Hogan, Gerald Cooper, Charlie Ireland and Dilwyn Evans shared details on the third series of the show at a special event at Mr Clarkson's farm near Chipping Norton.

Mr Clarkson and Gerald Cooper treated guests to a tractor ride to meet the stars of the upcoming series – their pigs.

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Attendees also visited the farm shop, where Lisa Hogan showcased their Bee Juice Honey and Ghost Chilli Chutney, which you can now buy from Amazon online.

Clarkson's Farm series 3, which launches globally on Prime Video on May 3, features a bet between Kaleb and Jeremy of who can make the most money on the farm.

Mr Clarkson focuses on the ‘unfarmed’ land, thick woodland and hedgerows that make up half of Diddly Squat and Mr Cooper focuses on the ‘farmed’ land. 

Mr Cooper said: “What the competition highlights is how much money you have to put in as a farmer, to actually then produce food for people on their tables”. 

Mr Clarkson revealed some of the rising costs associated with running Diddly Squat Farm.

“Ordinarily we’d probably spend around £40,000 in seed, fertiliser, slug pellets, diesel etcetera and all of the various things you need in order to grow food.

"Well, last year it was £108,000 we had to spend.” 

The bet also led to some unconventional farming methods with Mr Cooper saying: “I am never going to forget coming up the drive in the morning and Jeremy is just hoovering a hedge.

"I thought: You know what? I do not have the energy to stop and ask what you are doing."

While the pair often argue, Mr Cooper offered some praise for Mr Clarkson's farming: “With the pigs I thought: here we go, here is another thing I will have to babysit but actually, it is the one thing I can leave you to do.

"He is actually a really good pig farmer."

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On the final four episodes, which are being released on May 10, Mr Clarkson said: “It’ll be a nice surprise for you. It’s a very heartwarming programme, it’s funny, it’s informative. It’s charming."

The third series of Clarkson’s Farm finds Diddly Squat Farm facing some seriously daunting challenges.

The crops are failing in the severe hot weather, inflation has driven prices of supplies sky high, and planning disputes continue with West Oxfordshire District Council as dreams for the beloved restaurant are dashed and now the farm shop also faces closure.