Two athletes have been sponsored by a leading egg provider to row across the Atlantic Ocean.
Enriched Eggs, a renowned supplier of nutrient-rich, free-range eggs, will sponsor William Lomas and Adam Hardman.
The athletes will undertake their rigorous training programme fuelled by Enriched Eggs, to build up the necessary strength and stamina for their challenging voyage.
The sponsorship involves providing the rowers with Enriched Eggs' premium range of eggs to support their training.
These eggs, naturally enriched with vitamins B12 and D, are an excellent source of protein and help maintain muscle health and aid in recovery.
Ruth McGrath, from Enriched Eggs, said: "We’re thrilled to support these athletes as they take on one of the world’s toughest rowing challenges.
"Our mission is to fuel performance through high-quality nutrition, and we couldn’t think of a better opportunity to demonstrate that than by powering these men across the Atlantic."
The duo is scheduled to start their journey on December 12, 2024, rowing non-stop from San Sebastian in La Gomera, Canary Islands, Spain to Nelson’s Dockyard, English Harbour in Antigua & Barbuda.
Mr Lomas said: "Enriched eggs have been a fantastic addition to our exercise and nutrition plan, particularly with the extra Vitamin D that has been a great help for our bone and muscle function.
"Neither of us are what you would call seasoned athletes, but we share a passion for water sports, challenge and adventure, so when the opportunity arose, we both jumped at the chance to participate.
"I mean, more people have climbed Everest.
"Our strategy is to row fast, stay safe and, importantly, find reasons to laugh along the way."
The duo will participate in the World's Toughest Row, a challenging endurance test of round-the-clock rowing.
The annual race, starting on December 12, 2024, will see up to 40 teams from around the globe take part.
The test of endurance involves rowing for two hours and sleeping for two hours, constantly, 24 hours a day, for approximately 60 days.
Each crew member will need to consume 6,000 calories a day and drink 10 litres of water and will still expect to lose, on average, 12kg.
Mr Lomas and Mr Hardman aim to complete their journey and arrive in Antigua in February 2025.
The pair is hopeful that the high-quality nutrition from the Enriched Eggs will provide them with the strength and stamina required to conquer one of the most demanding challenges in the world.
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