A DEVON-BASED charcuterie and smokery launched a new range of products in Tesco stores on Monday (October 21). 

Rare & Pasture, based on Fowlescombe Farm in South Devon, has launched The Curing Barn - a new range of British charcuterie. 

The products will be in 230 selected Tesco stores, to complement the existing existing Rare & Pasture and Tempus product ranges - following the merger of the two charcuterie companies earlier this year.

Coppa.Coppa. (Image: The Curing Barn) The range includes: 

  • British Charcuterie Board (60g, RRP £4.50) with Fennel Salami, Coppa and Loin (all made from 100% British pork) 
  • 100% British beef Bresaola (60g, RRP £4.50)

Dhruv Baker, chief commercial officer at Rare & Pasture, said: “The launch of The Curing Barn delivers on our mission to supply a range of trusted and delicious meat products, under a variety of brands for different markets. We are excited to see how The Curing Barn products perform in Tesco stores.”

The Curing Barn products are supplied to Tesco in collaboration with Beretta, Tesco’s supplier of Italian charcuterie.

Salami.Salami. (Image: The Curing Barn) Nathalie Vieira, general manager UK at Beretta, added: “It is with great enthusiasm that we have shared our expertise and support to help bring The Curing Barn products to the shelves of Tesco. 

"We eagerly anticipate seeing the market embrace these new lines from an award-winning producer.”

The Curing Barn sources all of its beef and pork from British farmers.  Its range is produced using traditional methods at Rare & Pasture’s Devon charcuterie facility.